Hi, I'm Edvin
Experience Design Leader
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Built through years of experience
I work at the intersection of customer experience, technology, and business strategy, helping organizations turn complex challenges into meaningful experiences and business opportunities. My background spans luxury hospitality, consumer technology, and enterprise digital experiences, with work for brands including Wynn Resorts, Apple, Microsoft, Oracle, and the Recording Academy.
Most recently, I built and led the UX function at Wynn Las Vegas, shaping digital experiences across hospitality, commerce, AI, personalization, and exclusive guest programs. Working across both agency and in-house environments has shaped an approach grounded in understanding customer needs, aligning business priorities, and connecting strategy with execution. Along the way, my work has earned recognition from the Webby Awards, Clio Awards, and The One Show.
Capabilities
My work focuses on customer research, UX and CX strategy, digital transformation, and experience innovation. This includes uncovering opportunities for business growth, improving customer journeys, exploring practical applications of AI, and helping organizations translate insights into actionable strategies.
The approach is grounded in curiosity, clarity, and collaboration, with an emphasis on creating experiences that deliver lasting value for both customers and businesses.
