Wynn Las Vegas

As Head of UX at Wynn Las Vegas, I built and led the UX function from the ground up, establishing experience strategy as a driver of business growth across Wynn’s luxury guest ecosystem.

I spearheaded the transformation of digital booking, commerce, personalization, and guest experiences, connecting digital and physical touchpoints through a unified experience vision.

These initiatives helped generate significant incremental revenue, improve operational efficiency, and elevate experiences for Wynn’s most valued guests, including Private Access and the Zero Bond collaboration.