Recording Academy

As UX Designer at TBWA\Chiat\Day, I helped create Behind the Record for the Recording Academy, a digital experience celebrating the often-overlooked creators behind iconic music recordings.

I designed engaging, interactive experiences that encouraged audiences to discover and recognize the songwriters, producers, engineers, and other contributors behind their favorite music.

The initiative generated over 370 million impressions, 35,700 mentions, and 100% positive sentiment in its first year, achieved without paid media.