Acura

As Director of UX at Wunderman Thompson, I led experience strategy for Acura, partnering with senior stakeholders to align digital transformation with evolving customer expectations and business objectives.

I helped shape Acura’s five-year digital commerce roadmap, supporting its transition toward direct-to-consumer electric vehicle sales.

My work focused on creating a cohesive, customer-centered purchasing experience that connected digital commerce with Acura’s broader brand and retail ecosystem.